[Podcast] How to Go From Bland to Brand with Steve Noss of Cooper Parry
From brand positioning models to strategic narratives, purpose-driven branding, and the future of strategy, find ideas to help you grow your brand.
Differentiation
[Podcast] How to Use Distinctiveness & Differentiation for Brand Growth with Jenni Romaniuk
In this episode gain expert knowledge from Professor Jenni Romaniuk’s extensive experience in the world of marketing science & consumer behaviour.