How Koto Rebranded Amazon | James Greenfield on Designing at Global Scale
James Greenfield, CEO and Founder of Koto, shares the inside story — from simplifying a sprawling brand architecture to modernising the iconic “smile.”
James Greenfield, CEO and Founder of Koto, shares the inside story — from simplifying a sprawling brand architecture to modernising the iconic “smile.”
In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else.
We’re joined by Mordy Oberstein, a leading voice in SEO and Head of SEO Branding at Wix, to break down what these changes mean for brand builders, marketers, and strategists alike.
If you’re a creative shifting into strategy, leading workshops, or simply trying to manage client relationships without losing your mind, this one’s for you.
Whether you’re a strategist, creative, or entrepreneur, learn big notion about branding and your brand’s role in shaping culture, not just selling into it.
Discover the fascinating stories and hidden meanings behind the 10 best social media logos of today. Explore the evolution and symbolism of each iconic design.
Marketing legend Mark Ritson drops the fluff and brings the fire. We break down marketing myths, brand strategy, performance vs. brand, AI hype, and more.
The ultimate list of the best brand strategy resources including the top courses, books, podcasts, communities, frameworks, models and more.
From brand positioning models to strategic narratives, purpose-driven branding, and the future of strategy, find ideas to help you grow your brand.
Want to learn brand strategy and earn more? Here are the best brand strategy courses online & in person to learn brand strategy.
Dive deep into the world of branding and learn how to create a brand that truly resonates with your audience, with this branding course led by Jacob Cass.
From brand positioning models to strategic narratives, purpose-driven branding, and the future of strategy, find ideas to help you grow your brand.