What if the secret to building a powerful brand isn’t about what you stand for — but what you stand against?
In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else. Together they explore why great brands need a clear adversary, how to choose the right one, and how this approach sharpens focus, storytelling, and growth.
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Expect iconic examples, practical frameworks, and fresh inspiration for your next brand strategy session.
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