How Koto Rebranded Amazon | James Greenfield on Designing at Global Scale
James Greenfield, CEO and Founder of Koto, shares the inside story — from simplifying a sprawling brand architecture to modernising the iconic “smile.”
brand strategy and growth
[Podcast] Smarter Brand Growth: How to Align Marketing & Sales (with ABM/ABX) with Jennifer Mancusi
Learn Account-Based Experience (ABX) strategy that unites marketing, sales, and customer success to drive focused, sustainable brand growth.