Nick challenges the widely accepted notion that brands can simply ‘do well by doing good,’ arguing that purpose-driven marketing often leads to unintended consequences.
We explore the rise of corporate purpose post-2008, dissecting examples like Dove and Patagonia to understand where well-intentioned brands can go wrong.
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Nick also highlights how an overemphasis on purpose can stifle creativity, advocating for a human-centered approach grounded in cognitive empathy. Tune in to learn how brands can strike a better balance between creativity, authenticity, and ethical responsibility.
For more, read Nick’s book Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out.
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